django not displaying image but inspector shows it

I am working with an html template and having trouble loading some of the images. I have my directory structured like used in this one.

project
/myapp
//static
///assets
////images

I have:

STATIC_URL = '/static/'
STATIC_ROOT = os.path.join(BASE_DIR, 'static')

And as you can see in the image, the inspector shows the image but it is not rendered. What is the proper debugging method here?

enter image description here

<div class="image-wrapper">
                    <div class="image-inner">
                        <img class="image-sq" src="{% static 'leads/assets/images/hero/hero_big_31.jpg' %}" alt="">
                    </div>
                </div>